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NCL Declares Considerable Improvements With Launch of Freestyle 2.0 Initiative

With the deal involving Norwegian Cruise Line (NCL) and Apollo Management LP nearing its conclusion, and £.5 billion coming into the company, cruise line, NCL announced yesterday its Freestyle 2.0 fleet-wide proposal - including major upgrades to its on-board products; further improving the overall guest experience on this cruise line.

The scheme has been driven by quantitative and qualitative feedback from guests and travel partners and has been enabled by Apollo's investment in NCL and Star Cruises. Key enhancements are set to consist of investments in the entire dining experience, upgrading the state-rooms across the ships, new wide ranging on-board activities for guests all of ages, and additional service and amenities for balcony, suite and villa guests.

"Our innovative Freestyle Cruising and exciting, dynamic fleet of new ships have combined to make NCL a truly unique and exciting cruise vacation," said Colin Veitch, NCL president and CEO. "We have achieved the milestone of offering the youngest fleet in the cruise industry, and will now focus our attention on delivering the next generation of freestyle cruising - Freestyle 2.0 - a significant enhancement to the guest experience fleet wide." The scheme is expected to be principally implemented by summer 2008.

COMMENT ON THIS ARTICLE

Comment by Pearson, Kelso (30 Dec 07 19:08) about this ARTICLE.

I hope they manage to cater for coeliacs in future. I had 10 days with them in December 2006 and had salad to eat at every meal. Even then I had to send several plates of salad back as they had crotons on them when I had specifically said "no crutons". I'll never go NCL again and have told Coeliac UK of my experience so the other coeliacs are aware of the problems