Norwegian Cruise Line is introducing a series of new television adverts, designed to highlight aspects of the company's signature Freestyle Cruising. Freestyle Cruising is characterised by having no set dining times, casual dress, stress-free disembarkation and dozens of onboard entertainment and activity choices. Each ad offers an amusing look at guests who are on a conventional, regimented cruise in a typical situation – from having to dine with people they don't know or to dress in formal attire for dinner. The advertisements conclude by saying that NCL guests are ‘free to whatever’ and can dine on their own agenda in resort-casual attire.

Andy Stuart, NCL's executive vice president of sales and marketing commented that,"Our first round of television commercials featuring the new brand identity was extremely successful in communicating the overall advantages of NCL's Freestyle Cruising. With this next series, we sought to show the benefits of Freestyle Cruising in more detail - including choice of restaurants, no set dining times and relaxed attire - to overcome the top barriers to cruising as identified by consumers themselves."